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Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments by Hatem El-Gohary

Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

by Hatem El-Gohary
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Book cover type: Hardcover
  • ISBN13: 9781466618619
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 386
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1180 grams
  • BISAC Subject(s): Industries / Retailing

The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

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