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Transforming Gender Norms in Fashion: The Intersection of Gender, Culture, and Couture

by Stefania Masè , Elena Cedrola
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₹4,850.00
Original price ₹4,850.00
Original price ₹4,850.00
₹4,850.00
Current price ₹4,850.00

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Book cover type: Hardcover
  • ISBN13: 9783032157799
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 168
  • Original Price: USD 44.99
  • Language: English
  • Edition: N/A
  • Item Weight: 350 grams
  • BISAC Subject(s): Industries / General

This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences.

Stefania Masè is Associate Professor at Ipag Business School, France, where she teaches Marketing, Luxury Brand Management, and Research Methods. Her first book is Art and Business: Perspectives on Art-Based Management.

Elena Cedrola is Full Professor and Head of the Department of Economics and Law at the University of Macerata, Italy. Her research areas are international management and marketing for small and medium-sized enterprises, with a focus on China. Her latest studies focus on the country-of-origin effect in industries, the fashion industry, blockchain, and gender issues, the latter two being contextualized in corporate management and marketing strategies.

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