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Transforming McLuhan: Cultural, Critical, and Postmodern Perspectives

by Paul Grosswiler
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Current price ₹9,017.00
Original price ₹11,323.00
Original price ₹11,323.00
Original price ₹11,323.00
(-20%)
₹9,017.00
Current price ₹9,017.00

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Book cover type: Hardcover
  • ISBN13: 9781433110665
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publisher Imprint: Peter Lang Inc., International Academic Publi
  • Publication Date:
  • Pages: 238
  • Original Price: GBP 87.1
  • Language: English
  • Edition: New ed
  • Item Weight: 548 grams
  • BISAC Subject(s): Media Studies

Transforming McLuhan repositions Canadian media and culture thinker Marshall McLuhan as a uniquely important critic of modernity, resisting uncontrolled technological change. Rejecting the view of McLuhan as an uncritical herald of technotopia, contributors represent diverse academic perspectives, and include Douglas Kellner, Nick Stevenson, Gary Genosko, Richard Cavell, Lance Strate, Glenn Willmott, Patrick Brantlinger, Donna Flayhan, and Bob Hanke.

Paul Grosswiler is the author of The Method is the Message: Rethinking McLuhan Through Critical Theory (1998), as well as 30 articles and book chapters. He teaches in the department of communication and journalism at the University of Maine.

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