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Transforming Organizations for the Subscription Economy: Starting from Scratch by Alexander Manu

Transforming Organizations for the Subscription Economy: Starting from Scratch

by Alexander Manu
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₹18,915.00
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Book cover type: Hardcover
  • ISBN13: 9781138281691
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 182
  • Original Price: USD 190.0
  • Language: English
  • Edition: 1
  • Item Weight: 359 grams
  • BISAC Subject(s): Consumer Behavior

When engaging in transformation the following strategic question develops: if you were designing your organization today, how would you design it? How would you go about it starting from scratch? Starting from scratch is the ability to create the future from the ingredients of the present alone. We create fresh new roots, unencumbered by the pre-existing structures of current social constructs, organizations and habits. The portfolio of companies owned by Google Ventures is an insightful real life model of an organization comfortable with the concept of creating the future from the NOW. Uber, Nest, Medium, Editas are just a few examples of a new way of thinking, bold and risk embracing.

Alexander Manu is a professor at OCAD University in Toronto, a strategic innovation practitioner, international lecturer and author. He provides strategic counsel and future-based advisory to executive teams in Fortune 100 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. He is the author of numerous books including Value Creation and the Internet of Things (2015), Behavior Space (2012), Disruptive Business (2010) and The Imagination Challenge (2006).

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