Name: Transforming Organizations for the Subscription Economy: Starting from Scratch
Brand: Atlantic Books
SKU: 9781138281707
Price: 6868.0 INR
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Transforming Organizations for the Subscription Economy: Starting from Scratch

by Alexander Manu

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ISBN13: 9781138281707
Binding: Paperback
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: August 29, 2017
Pages: 182
Original Price: USD 68.99
Language: English
Edition: 1
Item Weight: 227 grams
BISAC Subject(s): Consumer Behavior

About The Book

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.

Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everything is social, augmented and autonomous; objects and spaces will have multiple purposes, capabilities and meanings. This is a new territory full of opportunity which is generally discussed only at the level of technology involved instead of the intellectual level, where the real understanding of the need for transformation resides. The book reveals ideas about what is possible if we transform the present. The narrative is organized around what is actual and what is potential; what is the probable future that we can arrive at through change, and what is the possible future that we can build through transformation. When engaging in transformation, the following strategic question develops: if you were designing your organization today, how would you design it? In other words, how would you go about it starting from scratch?

This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.

About The Author

Alexander Manu is a professor at OCAD University in Toronto, a strategic innovation practitioner, international lecturer and author. He provides strategic counsel and future-based advisory to executive teams in Fortune 100 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. He is the author of numerous books including Value Creation and the Internet of Things (2015), Behavior Space (2012), Disruptive Business (2010) and The Imagination Challenge (2006).

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