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Translating the Visual: A Multimodal Perspective by Rachel Weissbrod

Translating the Visual: A Multimodal Perspective

by Rachel Weissbrod
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Book cover type: Paperback
  • ISBN13: 9780367730154
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 232
  • Original Price: GBP 47.99
  • Language: English
  • Edition: N/A
  • Item Weight: 430 grams
  • BISAC Subject(s): Linguistics / General

This book offers insights into the translation and adaptation of illustrated texts in an era in which visual texts are perceived as a dominant perceptual frame for interpreting social and cultural phenomena. Using source texts including illustrated books, comics, graphic novels and animated films, the authors analyze their translations and adaptations to address the works as multimodal entities, in which even the replacement of one component affects the entire whole. Interviews with the artists - writers, illustrators and animators - will shed more light on the observations. This volume's unique focus on the visual mode and the impact of its replacement on the multimodal whole is a topic that has not attracted as much attention as the translation of the verbal component, and will appeal to students and researchers of translation and adaptation, popular culture, media and communication, and children's literature alike.

Rachel Weissbrod is an Associate Professor and Chair of the Department of Translation and Interpreting Studies at Bar-Ilan University, Israel. Her areas of research include theory of translation, literary translation into Hebrew, film and TV translation and the interrelation between translation and other forms of transfer.

Ayelet Kohn is a Senior Lecturer at The David Yellin College of Education, Jerusalem. Her research interests are the mutual relations between images and written texts in their sociological context. Her work looks into political graffiti, tourism posters, iconic photography, visual propaganda in social media, talkbacks and short documentary reportages.

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