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Transmedia Television: New Trends in Network Serial Production by M. J. Clarke

Transmedia Television: New Trends in Network Serial Production

by M. J. Clarke
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Book cover type: Paperback
  • ISBN13: 9781441165527
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Continuum
  • Publisher Imprint: Continuum
  • Publication Date:
  • Pages: 224
  • Original Price: GBP 35.99
  • Language: English
  • Edition: N/A
  • Item Weight: 408 grams
  • BISAC Subject(s): Television / History & Criticism and Media Studies

Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century.

Clarke, M. J.: - MJ Clarke is an assistant professor of TV Film and Media Studies at Cal State LA, USA. His research on popular culture and media industries has appeared in the journals Television and New Media and The Journal of Graphic Novels and Comics as well as the anthologies Superhero Synergies and The Comics of Charles Schulz. His examination of network television at the end of the 20th Century, Transmedia Television, is available from Bloomsbury.

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