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Transparenz durch interne Unternehmenskommunikation. Herstellung und beeinflussende Faktoren by Doumanes, Katerina

Transparenz durch interne Unternehmenskommunikation. Herstellung und beeinflussende Faktoren

by Katerina Doumanes
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Book cover type: Paperback
  • ISBN13: 9783668452275
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 228
  • Original Price: USD 74.9
  • Language: German
  • Edition: 2. Auflage
  • Item Weight: 304 grams
  • BISAC Subject(s): Management

Masterarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmenskommunikation, Note: 1,8, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: In dieser Arbeit werden folgende Forschungsfragen analysiert: Wie kann eine transparente interne Unternehmenskommunikation hergestellt werden und welche Faktoren innerhalb eines Unternehmens können sie unterstützen bzw. hemmen? Bei den Forschungsfragen handelt es sich nicht um einen kausalen Zusammenhang, sondern um die Findung einer Definition. Kausale Zusammenhänge können meist aufgrund vorgegebener Items in Form einer quantitativen Studie empirisch abgefragt werden. In dieser Arbeit bietet sich der Einsatz von Experteninterviews an, denn für die Beantwortung der Forschungsfragen sind die unterschiedlichen Verständnisse des Sachverhaltes wertvoll. Die theoretische Basis dieser Master-Thesis bildet das Modell des arbeitsbezogenen Transparenzerlebens. Aus dem Befund der Experteninterviews wird eine Definition für transparente interne Unternehmenskommunikation aufgestellt. Sie wird die aufgeführten Forschungsfragen mit beantworten. Die Definition wird mit den Faktoren des Modells des arbeitsbezogenen Transparenzerlebens abgeglichen. Wenn genügend Aspekte der Definition eine Übereinstimmung mit dem Modell finden, kann davon ausgegangen werden, dass die beschriebene transparente interne Unternehmenskommunikation tatsächlich transparent ist. Es kann ferner davon ausgegangen werden, dass ihre Anwendung das arbeitsbezogene Transparenzerleben der Mitglieder eines Unternehmens erhöht.

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