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Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance

by Muneesh Kumar , Mamta Sareen
Save 17% Save 17%
Current price ₹18,841.00
Original price ₹22,610.00
Original price ₹22,610.00
Original price ₹22,610.00
(-17%)
₹18,841.00
Current price ₹18,841.00

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Book cover type: Hardcover
  • ISBN13: 9781613503539
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 330
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 958 grams
  • BISAC Subject(s): Industries / Retailing

As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.

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