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Typography Through The Years: A Selected History

by Carl Shank
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Current price ₹2,701.00
Original price ₹3,030.00
Original price ₹3,030.00
Original price ₹3,030.00
(-11%)
₹2,701.00
Current price ₹2,701.00

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Book cover type: Paperback
  • ISBN13: 9781304035455
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • Publication Date:
  • Pages: 258
  • Original Price: GBP 23.95
  • Language: English
  • Edition: N/A
  • Item Weight: 350 grams
  • BISAC Subject(s): Graphic Arts / Typography

This book covers, in a selected way, the history and development of printing and typefaces from earliest ancient alphabets through modern typography. From scribal days through the printing revolution ushered in by Johann Gutenberg, modern typography and printing rapidly advanced, especially in western Europe. New functional typefaces through the Bauhaus school competed with classic standards. Frederick Goudy and others gave us carefully crafted typeface designs. Printing went from typewriter-like IBM Composers to phototypesetters to modern digital printing from a computer. Even the old standard Helvetica face has undergone new developments. A sampling of digitized typefaces from Lewis F. Day are highlighted, as well as a number of fonts developed or digitized by CARE Typography. Carl Shank is the owner of CARE Typography, a typographic design and printing business since the late 1980s. They have provided clients with font, layout and website designs and services.

Shank, Carl: - Carl Shank is a layout and type designer having started with IBM Selectric Composers and phototypesetters in the early 1980s and then Apple LaserWriters in 1985 and beyond in addition to his pastoral and theological work. He worked for a regular Washington D.C. area print shop heading up the typesetting and layout department in the early 1980s. Carl designed an initial Greek font for the Zondervan Corporation in the early 1990s and has worked with his own company, CARE Typography, since the late 1980s. He has developed an appreciation for not merely the mechanics of good typesetting and layout work, but also the fine art of the craft of typesetting. These articles are from a deep dive study of the history of typography and printing, as indicated by the Selected Bibliography. He is grateful for all the professional typesetters and designers who have offered assistance over the years and submit this booklet as an ongoing study of the field.

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