Typologisieren als wissenschaftliche Methode
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Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Allgemeines, Note: 1,7, Westf lische Wilhelms-Universit t M nster (Wirtschaftsinformatik), Sprache: Deutsch, Abstract: Die Komplexit t der Welt macht es unm glich, jede Einzelheit menschlicher Handlungen zu analysieren und zu verstehen. Um den Untersuchungsprozess zu erleichtern, ist es not-wendig, alle Menschen in verschiedene Gruppen anhand verschiedener Merkmale wie z.B. Geschlecht oder Nationalit t einzuteilen. Diese Einteilung nennt man Typologisierung. Typologien vereinen unterschiedliche Typen eines Untersuchungsobjekts zu einem Spekt-rum von Typen, die sich hinsichtlich mehrerer Merkmalsauspr gungen hneln. Ziel einer Typologie ist die ordnende und gruppierende Beschreibung der Realit t anhand mehrerer sinnvoll gew hlten Merkmale bzw. deren Auspr gungen. Sie stellt eine Strukturierung und Ordnung von Untersuchungsbereichen dar. "Somit dienen Typologien der Erkenntnisgewinnung ber zu beobachtenden Ph nomene". Typologien sind also das Ergebnis eines Gruppierungsprozesses, jeder Typus muss sich durch eine m glichst hohe interne Homogenit t auszeichnen. Auf diese Weise wird das Gemeinsame und Charakteristische des Typus hervorgehoben. Untereinander sollten die Typen hohe Heterogenit t aufweisen, damit ein berblick ber die F lle und Breite des Untersuchungsgebiets entsteht. Der Typusbegriff spielt in den empirischen Sozialwissenschaften eine gro e Bedeutung und wird sowohl f r die deskriptive als auch f r theoretische bzw. heuristische Zwecke ben tzt. Aber auch in den Wirtschaftswissenschaften werden Typologien in verschiedenen Subdisziplinen verwendet. So werden Typologien unter anderem in der Marktformlehre, der Klassifikation von Unternehmen oder im K uferverhalten zur Anwendung kommen. Laut Seifert haben die verschiedenen Typologien seit den 50er Jahren zur Sichtung, Ordnung und Systematisierung der Mannigfaltigkeit wirtschaftswissenschaftlicher Ph nomene beigetragen. Vor allem im Bereich Marketing
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