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Übertragbarkeit serieller Narration auf Musikvideos. Series killed the radio star... again? by Hezel, Andreas

Übertragbarkeit serieller Narration auf Musikvideos. Series killed the radio star... again?

by Andreas Hezel
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Book cover type: Paperback
  • ISBN13: 9783668686953
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 84
  • Original Price: USD 67.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 123 grams
  • BISAC Subject(s): Media Studies

Masterarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,0, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: In der heutigen Zeit steht die Landschaft der Videoplattformen im Minutentakt einer au erordentlichen Menge an neuem Material gegenüber. Die vorliegende Arbeit beschäftigt sich mit der Übertragbarkeit serieller Narration auf Musikvideos, um herauszufinden, ob der kombinierte Kontext von Serien und Musikvideos Potenzial birgt. Mithilfe der Definition der Merkmale von Musikvideos und Serien werden Parameter erarbeitet, die der Betrachtung einer Übertragbarkeitsmöglichkeit dienen. Die erarbeiteten Parameter werden anhand der bisher vier Episoden langen Musikvideoserie "Mitgehangen Mitgefangen" veranschaulicht. Die vorliegende Arbeit beschäftigt sich mit der Übertragbarkeit der seriellen Narration auf Musikvideos. Grundsätzlich ist ein ausschlaggebender Faktor für die Motivation dieser Arbeit zunächst die Wichtigkeit von Musikvideos gewesen beziehungweise die Notwendigkeit innovativer Konzepte. Die Wichtigkeit ergibt sich dadurch, dass schon Ende der achtziger Jahre davon gesprochen wurde, dass das Musikvideo innerhalb der Promotion einer Platte als mindestens genauso wichtig wie das Plattencover betrachtet werden muss. Und bis heute gilt das Musikvideo als signifikantes Element der Popmusikkultur. Zum einen entsteht die Signifikanz aus ästhetischen und künstlerischen Gründen und zum anderen aus finanziellen, da Musikvideos, die durch häufiges Teilen im Internet kursieren, höhere Verkaufszahlen und Chartplatzierungen verantworten.

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