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Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption by Humphry Hung, Y. H. Wong, Vincent Cho

Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption

by Humphry Hung , Y. H. Wong , Vincent Cho
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Book cover type: Hardcover
  • ISBN13: 9781605663784
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 306
  • Original Price: GBP 156.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1157 grams
  • BISAC Subject(s): Industries / Retailing

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

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