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Ulatwianie odpowiedzialności korporacyjnej by Denise Weger

Ulatwianie odpowiedzialności korporacyjnej

by Denise Weger
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Book cover type: Paperback
  • ISBN13: 9786209587450
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 120
  • Original Price: GBP 52.98
  • Language: Polish
  • Edition: N/A
  • Item Weight: 173 grams
  • BISAC Subject(s): Management

Obecnie korporacje coraz częściej dzialają w sferze globalnej, kt�ra wykracza poza zakres regulacyjny państw narodowych. W związku z tym spoleczeństwo domaga się większej odpowiedzialności korporacyjnej (CR), aby wypelnic lukę powstalą w wyniku globalizacji gospodarek. W odpowiedzi na to nowe wyzwanie międzynarodowe przedsiębiorstwa utworzyly dzialy CR. Ze względu na brak literatury naukowej dotyczącej program�w wdrażania CR wiele firm ma trudności z zastosowaniem wiarygodnych i kompleksowych strategii zwiększających CR. Celem niniejszego artykulu jest nakreślenie gl�wnego punktu wyjścia dla ulatwienia CR. Autor uważa, że system motywacyjny firmy może decydowac o sukcesie strategii CR. Dlatego też celem badań jest ustalenie, jakie systemy motywacyjne w przedsiębiorstwach są skuteczne i w jakim stopniu mogą sprzyjac CR. Stwierdzono, że system motywacyjny, kt�ry ulatwia CR, zależy od opartej na wartościach struktury zarządzania, kt�ra koncentruje się na pozytywnych stronach czlowieka i musi uwzględniac wielojęzyczny charakter firmy. Oznacza to, że opr�cz zachęt ekonomicznych, korporacja musi r�wnież motywowac do moralnego postępowania za pomocą niepieniężnych, tzw. zachęt moralnych.

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