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Um serviço inovador com robots de hospitalidade by Chun-Min Kuo

Um serviço inovador com robots de hospitalidade

by Chun-Min Kuo , Li-Cheng Chun , Chin-Yao Tseng
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Book cover type: Paperback
  • ISBN13: 9786207755608
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 30.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): General

O crescimento do turismo levou a uma rápida expansão da indústria hoteleira local, que está à procura de novas fontes inovadoras de vantagem competitiva. Uma estratégia empresarial abrangente para apoiar a vantagem competitiva é sustentável e formulada numa série de domínios do conhecimento, incluindo marketing, processos operacionais, cadeia de abastecimento, finanças, recursos humanos e tecnologias da informação. O documento começa por descrever os serviços inovadores com robots no sector da hotelaria e a evolução dos robots de serviços de hotelaria. Em seguida, descreve a abordagem de métodos mistos utilizada neste estudo, que envolve um painel de peritos e entrevistas semi-estruturadas com um método qualitativo e um inquérito de classificação com um método quantitativo. Os resultados são analisados utilizando a técnica de classificação SMART SWOT. Poucos estudos investigaram o serviço de robótica para hotéis utilizando o modelo de inovação de serviços de seis dimensões. Este modelo ajuda a identificar seis factores e implica que este novo conceito de serviço pode posicionar os hotéis para competirem melhor, utilizando estratégias de TI e de marketing relacional.

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