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Un service innovant grâce aux robots d'accueil by Kuo, Chun-Min

Un service innovant grâce aux robots d'accueil

by Chun-Min Kuo , Li-Cheng Chun , Chin-Yao Tseng
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Book cover type: Paperback
  • ISBN13: 9786207755585
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 30.0
  • Language: French
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): General

La croissance du tourisme a entraîné une expansion rapide de l'industrie hôtelière locale, qui est à la recherche de nouvelles sources innovantes d'avantage concurrentiel. Une stratégie commerciale globale visant à soutenir l'avantage concurrentiel est formulée de manière durable dans toute une série de domaines de connaissances, notamment le marketing, les processus opérationnels, la chaîne d'approvisionnement, les finances, les ressources humaines et les technologies de l'information. Ce document commence par décrire les services innovants fournis par les robots dans le secteur de l'hôtellerie et de la restauration et l'évolution des robots de service dans l'hôtellerie. Il décrit ensuite l'approche mixte utilisée dans cette étude, qui comprend un panel d'experts et des entretiens semi-structurés avec une méthode qualitative et une enquête de classement avec une méthode quantitative. Les résultats sont analysés à l'aide de la technique de classement SMART SWOT. Peu d'études ont examiné les services robotiques pour les hôtels en utilisant le modèle d'innovation de service à six dimensions. Ce modèle permet d'identifier six facteurs et implique que ce nouveau concept de service peut permettre aux hôtels d'être plus compétitifs en utilisant les technologies de l'information et les stratégies de marketing relationnel.

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