Underpricing beim Going Public: Analyse im Rahmen des Bookbuildings am Neuen Markt
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Inhaltsangabe: Einleitung: Die Neuemissionen in Deutschland oder im Fachjargon auch Going Publics genannt, nehmen erst seit Ende der 90-er Jahre einen immer höher werdenden Stellenwert in der Wirtschaft ein. Dies lä t sich vor allem anhand der steigenden Tendenz in Deutschland in den Jahren 1997 bis 1999 verdeutlichen (1997:24 Going Publics; 1998: 79 Going Publics; 1999: 170 Going Publics). Diese Entwicklungstendenz ist in anderen Ländern, wie z.B. in den USA, bereits seit langem zu beobachten. Der Börsengang der Deutschen Telekom AG im November 1996 hat erstmals dazu beigetragen, das jahrzehntelange Schattendasein der deutschen Börse zu durchbrechen. Dies führte zu einer Trendwende, bei der weite Teile der Bevölkerung in Deutschland Interesse am Börsengeschehen zeigten. Zusätzlich wurde dieser Trend durch eine positive Kursentwicklung an den internationalen Finanzmärkten in den vergangenen Jahren verstärkt. Genauso haben Rahmenbedingungen, wie z.B. die Schaffung der 5-Mark-Aktie und nicht zuletzt die Einführung des neuen Börsensegments Neuer Markt dazu beigetragen, das Interesse der Unternehmen an Börsengängen zu erhöhen. Im Zusammenhang mit dem Going Public ist der Preisbildung eine zentrale Rolle zuzuschreiben. Sie kann letztlich über den Erfolg oder Misserfolg entscheiden. In der heutigen Praxis ist eine erfolgreiche Neuemission notwendig, um das Wirtschaftswachstum zu erhöhen, sowie die Kapitalfähigkeit der Unternehmen zu verbessern. Grundlagen für den Erfolg sind zum einen der Verzicht auf hohe Emissionspreise und zum anderen, dass durch die Überzeichnung der Aktien Kurssteigerungen im Börsenhandel möglich sind. Daraus folgt die Problematik, da man einen Emissionspreis wählen muss, der die Neuemission erfolgreich macht. In den vergangenen Jahren konnte dabei ein Phänomen beobachtet werden, bei dem der erste Börsenkurs der neuen Aktie oftmals deutlich über dem Emissionspreis lag. Diese Differenz betrug manchmal sogar über 100 %, so wie auch bei der Aktie de
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