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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders by Yang

Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

by Yang
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Book cover type: Hardcover
  • ISBN13: 9783030540333
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Springer Verlag
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 322
  • Original Price: EUR 139.99
  • Language: English
  • Edition: N/A
  • Item Weight: 572 grams
  • BISAC Subject(s): International / General, Management, and Commercial / General

Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning

Part I: Intellectual Property Fundamentals

Chapter 2. Intellectual Property Theories

Chapter 3. Intellectual Property Systems

Part II: Intellectual Property Environments

Chapter 4. Intellectual Property Impacts Political Economy

Chapter 5. The Effects of Political Economy on Intellectual Property

Chapter 6. Culture and Intellectual Property

Part III: Intellectual Property Management

Chapter 7. Managing Intellectual Property Assets

Chapter 8. Valuing Intellectual Property

Part IV: Intellectual Property Strategies

Chapter 9. Internationalizing Intellectual Property

Chapter 10. International Licensing and Contracting of Intellectual Property

Chapter 11. Global Piracy and Strategic Responses

Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings

Index

Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project "Benchmarking global IP systems."

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