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Understanding Business in the Global Economy: A Multi-Level Relationship Approach by Jonathan Swift

Understanding Business in the Global Economy: A Multi-Level Relationship Approach

by Jonathan Swift
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Book cover type: Paperback
  • ISBN13: 9780230241572
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave
  • Publisher Imprint: Palgrave
  • Publication Date:
  • Pages: 424
  • Original Price: GBP 80.0
  • Language: English
  • Edition: 2016
  • Item Weight: 680 grams
  • BISAC Subject(s): Human Resources & Personnel Management, International / Economics & Trade, and Management

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.

This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Swift, Jonathan: - Anglo-Irish author Jonathan Swift was born in Dublin on November 20, 1667. He was best known for his political satire in pieces such as A Modest Proposal and Gulliver's Travels. After spending his youth in London, he returned to Dublin to serve as the Dean of St. Patrick's Cathedral. He died on October 19, 1745.

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