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Understanding Customers

by Chris Rice
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₹24,888.00
Original price ₹24,888.00
Original price ₹24,888.00
₹24,888.00
Current price ₹24,888.00

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Book cover type: Hardcover
  • ISBN13: 9781138440937
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 320
  • Original Price: USD 250.0
  • Language: English
  • Edition: 2 ed
  • Item Weight: 631 grams
  • BISAC Subject(s): Marketing / General

Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

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