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Understanding Indian Culture for Sales Success in America: A Guide for Sales Professionals by A. A. Mushawwar

Understanding Indian Culture for Sales Success in America: A Guide for Sales Professionals

by A. A. Mushawwar
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Book cover type: Paperback
  • ISBN13: 9798387856815
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 118
  • Original Price: USD 19.97
  • Language: English
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): Personal & Practical Guides

To successfully do business with Indian-American consumers, sales professionals must have a deep understanding and appreciation of Indian culture. India is a diverse country with a rich cultural heritage shaped by various religious beliefs, customs, and historical events. In "Understanding Indian Culture for Sales Success in America: A Guide for Sales Professionals," practical advice and real-world examples are provided to navigate potential cultural sensitivities and demonstrate respect for Indian traditions. With their unique diversity, strong emphasis on being educated, and unique communication styles, Indian-American consumers present a unique set of challenges for sales professionals.

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