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Understanding Media Economics

by Gillian Doyle
Save 17% Save 17%
Current price ₹10,757.00
Original price ₹12,909.00
Original price ₹12,909.00
Original price ₹12,909.00
(-17%)
₹10,757.00
Current price ₹10,757.00

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Book cover type: Paperback
  • ISBN13: 9781412930772
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 216
  • Original Price: USD 94.0
  • Language: English
  • Edition: N/A
  • Item Weight: 408 grams
  • BISAC Subject(s): Industries / General, General, and Communication Studies

Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.

Doyle, Gillian: - Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.

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