Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

by Ravi S. Sharma , Margaret Tan , Francis Pereira
Save 2% Save 2%
Current price ₹19,396.00
Original price ₹19,760.00
Original price ₹19,760.00
Original price ₹19,760.00
(-2%)
₹19,396.00
Current price ₹19,396.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Hardcover
  • ISBN13: 9781613501474
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 472
  • Original Price: GBP 152.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1370 grams
  • BISAC Subject(s): Business & Productivity Software / Project Management Tools

Increasingly, multimedia content-from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services-is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us