Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Universal, Intuitive, and Permanent Pictograms: A Human-Centered Design Process Grounded in Embodied Cognition, Semiotics, and Visual Perception

by Daniel Bühler
Save 17% Save 17%
Current price ₹17,411.00
Original price ₹20,894.00
Original price ₹20,894.00
Original price ₹20,894.00
(-17%)
₹17,411.00
Current price ₹17,411.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Hardcover
  • ISBN13: 9783658323097
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 332
  • Original Price: USD 169.99
  • Language: English
  • Edition: 2021
  • Item Weight: 681 grams
  • BISAC Subject(s): User Interfaces

This book presents a complete human-centered design process (ISO 9241:210) that had two goals: to design universal, intuitive, and permanent pictograms and to develop a process for designing suitable pictograms. The book analyzes characteristics of visual representations, grounded in semiotics. It develops requirements for pictogram contents, relying on embodied cognition, and it derives content candidates in empirical studies on four continents. The book suggests that visual perception is universal, intuitive, and permanent. Consequently, it derives guidelines for content design from visual perception. Subsequently, pictogram prototypes are produced in a research through design process, using the guidelines and the content candidates. Evaluation studies suggest that the prototypes are a success. They are more suitable than established pictograms and they should be considered universal, intuitive, and permanent. In conclusion, a technical design process is proposed.

Dr. Daniel Bühler is a researcher in the Department of Applied Media Studies at Brandenburg University of Technology. He is interested in multimodal human-computer interaction, data-driven design, audiovisual perception and cognition, and semiotics. He holds master's degrees in three fields (MA, MEd, MFA). In his PhD, he brought these fields together conducting a complete human-centered design process, grounded in scientific theory, empirical research, and research through practice. Through universal, intuitive, and permanent designs, Daniel tries to improve interaction between people worldwide.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us