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Unleashing the Innovators: How Mature Companies Find New Life with Startups by Jim Stengel

Unleashing the Innovators: How Mature Companies Find New Life with Startups

by Jim Stengel
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Book cover type: Hardcover
  • ISBN13: 9780451497239
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Crown Business
  • Publisher Imprint: Crown Business
  • Publication Date:
  • Pages: 240
  • Original Price: INR 999.0
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Management, Consumer Behavior, and Entrepreneurship

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures.

At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them.

Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative.
Filled with indepth stories from the front lines of today's most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

JIM STENGEL was the global marketing officer for Procter & Gamble, where he worked for 25 years. In 2008, he formed The Jim Stengel Company, helping clients from global companies to Silicon Valley startups to find their purpose, build their brands, and grow their businesses. He is the author of the critically acclaimed book Grow.

TOM POST is a former managing editor at Forbes Media, where he oversaw stories about legacy companies and entrepreneurs. As a journalist at Fortune, Newsweek, and ABC World News Tonight, he covered business and foreign affairs. He is currently senior VP for content at SnappConner PR

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