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Unpacking Creativity by Paula Pérez Sobrino

Unpacking Creativity

by Paula Pérez Sobrino , Jeannette Littlemore , Samantha Ford
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Book cover type: Paperback
  • ISBN13: 9781108461863
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 321
  • Original Price: GBP 25.99
  • Language: English
  • Edition: N/A
  • Item Weight: 431 grams
  • BISAC Subject(s): Linguistics / General

Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on co

Ford, Samantha: - Samantha Ford is a Doctoral Researcher in the Department of English Language and Linguistics at the University of Birmingham. With a Collaborative Doctoral Award from the Midlands4Cities, Arts and Humanities Research Council (AHRC), Samantha researches figurative creativity in advertising and consumer attitude, behaviour, and memory with Big Cat Advertising Agency.

Littlemore, Jeannette: - Jeannette Littlemore is a Professor of English Language and Applied Linguistics in the Department of English Language and Linguistics at the University of Birmingham. Her research focuses on the reasons why people use metaphor and metonymy and the impact that they have on the reader. She has published three previous books with CUP, the latest of which is Metaphors in the Mind (2019).

Pérez Sobrino, Paula: - Paula Pérez-Sobrino is a lecturer in the Department of Modern Languages at the University of La Rioja (Spain). She is a cognitive linguist who specialises in the theoretical development and empirical study of figurative language and multimodal creativity. Recent publications include Multimodal Metaphor and Metonymy in Advertising (2017).

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