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UnSend: Email, text, and social media disasters...and how to avoid them by Kent Alan Robinson

UnSend: Email, text, and social media disasters...and how to avoid them

by Kent Alan Robinson
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Book cover type: Paperback
  • ISBN13: 9781518738128
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 206
  • Original Price: USD 15.0
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): Management

No one is immune from being ensnared by electronic communication. This extends from the average person to CEOs. A single email, text, or posting may define a person's public life. This can result in careers being upended and multibillion-dollar lawsuits. The good news is that email, text, and social media disasters are often preventable.

The devastation unleashed on the lives of individuals from their own words is illustrated in UnSend through examples of different mistakes. More than a catalogue of recent calamities, analyses of the real world competitive pressures, deadlines, and client expectations that led to the errant messages are included as well. By deconstructing these scenarios, each chapter provides guidance to help the reader learn from the wreckage left by others.

Why I Wrote "UnSend"

While in New Jersey on business in February 2013, I read a USA Today headline that Standard & Poor's (S&P) was being sued for $5 billion by the Department of Justice (DOJ). All the evidence used in the DOJ's lawsuit was provided by the emails, texts, and postings written by S&P's own employees. In looking further, I found stories of lives being upended and company operations disrupted by the misuse of electronic communication at Citigroup, Pixar, Apple, the White House, Harvard, Google, and the U.S. Senate. These stories raised four questions:

1. Why do so many well-educated, experienced people write such incriminating emails and texts?

2. Why are these electronic destructions so common?

3. How can a person guard their job and career from email, text, and social media disasters?

4. What role does management play in electronic communication debacles?

Even with so many people derailing their careers through the misuse of email, text, or social media, we are not learning from the mistakes of others. The news stories tell what a person wrote, but not why it was written nor how to prevent it from happening again. In "UnSend," I reveal probable motivations and identify patterns leading to electronic communication disasters; information necessary to assist everyone who uses these media.

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