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Unterhaltungsfunktion von Zeitungen und Zeitschriften by Visser, Antje

Unterhaltungsfunktion von Zeitungen und Zeitschriften

by Antje Visser
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Book cover type: Paperback
  • ISBN13: 9783638864824
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Media Studies

Studienarbeit aus dem Jahr 1999 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: gut, Universit t Leipzig (Institut f r Kommunikations- und Medienwissenschaft), Veranstaltung: Seminar: Massenmedien und kulturelle Kommunikation, Sprache: Deutsch, Abstract: Zeitungen und Zeitschriften sind sekund re Medien, die meist im wahrsten Sinne des Wortes dazu verwendet werden, sich die Zeit zu vertreiben. Beispielsweise die morgendliche Zeitung zum Fr hst ck - sei dahingestellt ob zu Hause oder im B ro - oder die Zeitschriften im Wartezimmer des Arztes dienen dazu einen gewissen Zeitraum zu berbr cken. Aber auch auf langen Zugfahrten erfreuen sich die Zeitschriften gr ter Beliebtheit, da sie schlie lich nicht so schwer wie B cher sind und man sie in fast jeder Tasche verstauen kann. Das Ziel dieser Hausarbeit besteht darin, zun chst einen berblick ber die Klassifikationen und Unterteilungen von Zeitungen und Zeitschriften zu geben. Genaue Unterschiede und Gemeinsamkeiten zwischen Zeitung und Zeitschrift hinsichtlich der Unterhaltung sollen in den n chsten Abschnitten erl utert werden. Auch die Zielgruppe und das Leserverhalten soll in diesem Zusammenhang untersucht werden. Nach welchen Kriterien wird also eine Zeitung oder eine Zeitschrift ausgew hlt? Wie lange wird sie durchschnittlich gelesen und wird sie danach entsorgt, aufgehoben oder weitergegeben? Sind die Berichte in den Zeitschriften Anla f r Diskussionen und regen zur Auseinandersetzung mit dem Thema an oder ist es umgedreht - sind die Artikel eine Folge dieser Auseinandersetzungen? Warum gibt es unz hlige verschiedene Frauenzeitschriften und werden diese ausschlie lich von Frauen gelesen? Warum gibt es in fast jeder guten Firma die Bildzeitung zu lesen und warum wird das ungern offen zugegeben? In der folgenden Ausarbeitung m chte ich versuchen diese Fragen zu kl ren und zu erl utern.

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