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Unternehmensberatung. Die Entwicklung eines Modells zur Erfolgsmessung von Beratungsprozessen by Martin, Michel

Unternehmensberatung. Die Entwicklung eines Modells zur Erfolgsmessung von Beratungsprozessen

by Michel Martin
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Book cover type: Paperback
  • ISBN13: 9783346407986
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 36
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 59 grams
  • BISAC Subject(s): Management

Akademische Arbeit aus dem Jahr 2021 im Fachbereich Führung und Personal - Coaching, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit der Entwicklung eines Modells zur Erfolgsmessung von Beratungsprozessen, welches zum internen Vergleich einzelner Beratungsprojekte genutzt werden kann. Nach der Einleitung werden in Kapitel 2 die konzeptionellen Grundlagen des Beratungsprozesses und dessen Dimensionen erläutert. Darauffolgend geht diese Arbeit auf den Begriff des Beraters ein und beschreibt, welche Merkmale und Anforderungen an diesen gestellt werden. Danach werden die Erfolgsfaktoren und Qualitätsmerkmale in einer Beratung erläutert, um anschlie end in Kapitel 3 ein Modell zur Erfolgsmessung von Dienstleistungen detailliert darzustellen. Hierbei werden zum einen der wissensintensive Markt und die Eigenschaften von Vertrauensgütern beschrieben. Weiter wird in Kapitel 4 anhand eines fiktiven Beispiels das zuvor erarbeitete Modell angewandt. Es erfolgt eine Bewertung des Modells und die Schwierigkeiten bei der Erfolgsmessung von Beratungsleistungen werden dargestellt. Das abschlie ende Kapitel 5 umfasst die Schlussbetrachtung mit kritischer Reflexion und den Haupterkenntnissen dieser Arbeit.

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