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Unternehmensgründung und Innovationsmanagement. Fallstudie zur Neugründung einer Franchise-Filiale by Griesbaum, Gianna

Unternehmensgründung und Innovationsmanagement. Fallstudie zur Neugründung einer Franchise-Filiale

by Gianna Griesbaum
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Book cover type: Paperback
  • ISBN13: 9783346544742
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 2,0, IU Internationale Hochschule, Sprache: Deutsch, Abstract: In dieser Fallstudie geht es um die Erarbeitung eines Plans für die Neugründung einer Franchise-Filiale. Die fiktive Person Lisa möchte sich als Franchisenehmerin einer kleinen Café-Kette in die Selbstständigkeit begeben. Da dies mit viel Ungewissheit verbunden ist, wird durch die Vorstellung der wichtigsten Methoden und Analyse-Tools zur Unternehmensgründung die Unsicherheit von Lisa gemindert. Die planerischen Ansätze, für die eine gute Informationslage Voraussetzung ist, erzeugen unterschiedliche Ergebnisse in Bezug auf die Erfolgswirkung von planerischen Methoden in unsicheren Situationen. Die detaillierte Betrachtung und Planung der eigenen Geschäftsidee macht den Unternehmer auf mögliche Problemstellungen aufmerksam und hilft ihm, sein Vorhaben zu strukturieren und kritisch zu hinterfragen. Um Lisa den Weg zur Selbstständigkeit zu vereinfachen, werden Erfolgsaussichten der Geschäftsidee bewertet. Dazu werden das klassische Geschäftsmodell und das Geschäftsmodell nach Amit und Zott vorgestellt. Zudem wird ein Business Model Canvas nach Osterwalder und Pigneur angefertigt, sodass eine bessere Visualisierung und damit ein besseres Verständnis des gesamten Geschäftsmodells für Lisa möglich wird. Es entstehen Gründungskosten von ungefähr 20.000, die Lisa nicht selbst aufbringen kann. Um die jeweiligen Kosten zu decken, müssen sinnvolle Finanzierungsarten für ihr Vorhaben vorgestellt und realisiert werden. Diese werden bei der Finanzplanung berücksichtigt und beinhalten den Kapitalbedarfsplan, den Finanzierungsplan sowie den Liquiditätsplan. Dabei soll hier das nächste Dreivierteljahr anhand von Berechnungen prognostiziert werden. Ziel von Lisa als Entrepreneur ist es, die unternehmerischen Gelegenheiten zu erkennen und zu bewerten, ob das Geschäftsmodell lukrativ genug ist, um das mit der Opport

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