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Unternehmenskommunikation. Klassische Rhetorik und rhetorische Basiskompetenzen by Eickhoff, Nina

Unternehmenskommunikation. Klassische Rhetorik und rhetorische Basiskompetenzen

by Nina Eickhoff
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Book cover type: Paperback
  • ISBN13: 9783346954299
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 22.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 41 grams
  • BISAC Subject(s): General

Studienarbeit aus dem Jahr 2021 im Fachbereich Rhetorik / Phonetik / Sprechwissenschaft, Note: 2,0, Universität des Saarlandes (Unternehmenskommunikation und Rhetorik), Veranstaltung: Klassische Rhetorik und rhetorische Basiskompetenzen, Sprache: Deutsch, Abstract: Der Anlass mag unterschiedlich sein und jede Rede anders. Egal ob es sich um eine Gelegenheitsrede wie beispielsweise eine Laudatio handelt, ob ein politischer Anlass hinter einer Rede steht oder es um eine anwaltliche Darlegung vor Gericht geht. Die Vorleistungen sind stets dieselben. Argumente werden gesammelt und gedanklich sortiert, ehe sie in eine angemessene sprachliche Form gebracht werden. Dann wird die vollendete Rede einstudiert. Seit der Antike hat sich an diesem Vorgehen nichts geändert. Jeder einzelne Bearbeitungspunkt kann schon in den ältesten Rhetorikbüchern nachgelesen werden. Der Redner hat bestimmte "Pflichten", die er im Zuge der Konzeption der Rede berücksichtigen muss. Die Unterteilung erfolgt in fünf Kategorien, auch Officia Oratoris genannt.

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