Unternehmenskultur als Instrument zur Mitarbeiterbindung. Bindung von Fachkräften im Pharmaaußendienst
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Masterarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 2, FHWien der WKW (Communication Management), Sprache: Deutsch, Abstract: Ziel der Masterarbeit ist das Herausarbeiten der Aspekte der Unternehmenskultur, die die Mitarbeiterbindung von Fachkräften innerhalb eines Unternehmens im Allgemeinen und im Pharmaau endienst im Speziellen beeinflussen. Dazu wird die Forschungsfrage gestellt, welche Kriterien für MitarbeiterInnen besonders relevant sind, um eine langfristige und qualitativ hochwertige Mitarbeiterbindung zu gewährleisten. Präzisiert wird diese Hauptforschungsfrage auf der einen Seite durch die theoretischen Subforschungsfragen, welche ma geblichen Faktoren Unternehmenskulturen grundsätzlich auszeichnen, welche Einflüsse das Mitarbeiter-Commitment in diesem Zusammenhang hat und wie sich der theoretische Zusammenhang zwischen Unternehmenskultur und Commitment darstellt. Auf der anderen Seite werden empirische Subforschungsfragen nach der Wahrnehmung der Unternehmenskultur durch MitarbeiterInnen sowie der erlebbareren Gestaltung von Unternehmenskultur im Pharmaau endienst gestellt. Zur Beantwortung der Forschungsfrage wurden qualitative leitfadengestützte ExpertInneninterviews verwendet. Die Auswertung erfolgte mithilfe der induktiven Vorgehensweise der zusammenfassenden qualitativen Inhaltsanalyse nach Mayring (2015). Anhand der Umfrageergebnisse konnten die Faktoren des respektvollen Umgangs miteinander innerhalb des Unternehmens, was u.a. nicht nur eine offene Kommunikation z.B. mittels regelmä iger Feedbacks, sondern auch eine angemessene Wertschätzung impliziert, selbstständiges Arbeiten auf einer Vertrauensbasis und die Übertragung von Verantwortung herausgearbeitet werden. Ferner scheint die Rolle der Führungskraft entscheidend für ein erfolgreiches Commitment zu sein. Auffällig ist zudem die Mehrfachnennung unsichtbarer Faktoren einer Unternehmenskultur, die die Basis derselben, aber auch der sichtbaren Fakt
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