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Unternehmensreputation im Kontext medizinischer Dienstleistungen. Stakeholderspezifische Reputation des "Schmerzzentrum Berlin" aus Patientensicht: Em by Schöne, Paula

Unternehmensreputation im Kontext medizinischer Dienstleistungen. Stakeholderspezifische Reputation des "Schmerzzentrum Berlin" aus Patientensicht: Em

by Paula Schöne
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Book cover type: Paperback
  • ISBN13: 9783346050854
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 102
  • Original Price: USD 67.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 146 grams
  • BISAC Subject(s): Applied Psychology

Bachelorarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 2, SRH Hochschule Riedlingen, Sprache: Deutsch, Abstract: Die vorliegende Arbeit widmet sich dem Themenschwerpunkt "Unternehmensreputation im Kontext medizinischer/ gesundheitsbezogener Dienstleistungen". Ziel der Arbeit ist es, unternehmensbezogene Einstellungen, Wahrnehmungen und Einschätzungen der Patienten in Bezug auf das "Schmerzzentrum Berlin" - konkret also eine stakeholderspezifische Reputation des Schmerzzentrums - zu eruieren. Als Ergebnis sollen mögliche Empfehlungen für die Erstellung eines Konzeptes zur Pflege und Verbesserung der Unternehmensreputation entstehen. Die Konzepterstellung selbst ist jedoch nicht mehr Teil dieser Arbeit. Die Thesis soll einen allgemeineren Anspruch haben, der über das Schmerzzentrum hinausweist. Leitfragen bei der Erstellung des Theorieteils der Arbeit sind: Was ist Unternehmensreputation und wie ist diese zu messen? Welche theoretischen Konzepte gibt es zum Thema Unternehmensreputation? Warum ist diese im Kontext medizinischer/ gesundheitsbezogener Dienstleistungen relevant? Leitfragen für den Anwendungsteil der Arbeit lauten darüber hinaus: Wie schätzen befragte Patienten die Unternehmensreputation des Schmerzzentrums ein? Was bewerten Befragte positiv, was negativ? Gibt es konkrete Vorschläge/ Wünsche der Patienten? Zunächst werden theoretische Grundbegriffe im Kontext Unternehmensreputation erläutert, zudem wird auf Notwendigkeit und Nutzen der Messung von Reputation im Kontext medizinischer/ gesundheitsbezogener Dienstleistungen (erbracht von niedergelassenen Ärzten, Krankenhäusern, ...) näher eingegangen. Schwaigers Modell zur Messung von Unternehmensreputation und Donabedians Ansatz der Qualitätsdimensionen von Dienstleistungen werden vorgestellt. Rahmenbedingungen und Ablauf der empirischen Untersuchung sowie die Operationalisierung des Konstruktes "Unternehmensreputation" werden erläutert. Zuletzt werden Konzeptionierung

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