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Unternehmenssteuerung in Der Produzierenden Industrie: Konzepte Und Best Practices by Frank Keuper, Ralf Sauter

Unternehmenssteuerung in Der Produzierenden Industrie: Konzepte Und Best Practices

by Frank Keuper , Ralf Sauter
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Book cover type: Hardcover
  • ISBN13: 9783658021412
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 338
  • Original Price: EUR 56.07
  • Language: German
  • Edition: 2014
  • Item Weight: 767 grams
  • BISAC Subject(s): Management Science

Namhafte F�hrungskr�fte, erfahrene Unternehmensberater und renommierte Wissenschaftler geben in diesem Herausgeberwerk einen �berblick �ber aktuelle Herausforderungen und Best-Practice-L�sungen in der Steuerung von produzierenden Unternehmen. Aus Sicht der F�hrungsfunktionen Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Sales Officer (CSO) und Chief Operating Officer (COO) werden jeweils konkrete Problemstellungen aufgegriffen und spezifische L�sungsans�tze detailliert erl�utert. Neben konzeptionell-methodischen Ans�tzen werden zahlreiche Best-Practice-Beispiele aus der Beratungs- und Unternehmenspraxis herangezogen. Im Vordergrund steht hierbei stets die Frage, wie Steuerungsinstrumente in Unternehmen gestaltet werden m�ssen, um die Unternehmensf�hrung in einem zunehmend volatilen Marktumfeld bestm�glich zu unterst�tzen.

Der Inhalt

Herausforderungen der Unternehmenssteuerung

  • aus Sicht des CEO
  • aus Sicht des CFO
  • aus Sicht des CSO
  • aus Sicht des COO

Prof. Dr. Frank Keuper ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Konvergenzmanagement und Strategisches Management an der Steinbeis-Hochschule Berlin. Weiterhin ist er Direktor des Steinbeis Center of Strategic Management.

Dr. Ralf Sauter ist Partner bei Horváth & Partners im Competence Center Consumer & Industrial Goods und leitet die Business Unit Industrial Goods & High Tech. Seit 20 Jahren berät er internationale Konzerne und große Mittelständler im Bereich der Unternehmenssteuerung und Performance-Optimierung.

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