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Unternehmensstrategien für autonomes Fahren. Evolution, Revolution und Transformation by Anonymous

Unternehmensstrategien für autonomes Fahren. Evolution, Revolution und Transformation

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783668259478
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Technische Hochschule Wildau, ehem. Technische Fachhochschule Wildau, Sprache: Deutsch, Abstract: In der vorliegenden Arbeit geht es um das Thema autonomes Fahren. Die Frage ist, wie diese Technologie letztendlich in den Markt eingeführt werden könnte und welche Strategien dafür von allen Beteiligten angewandt werden. Dafür werden zuerst die Vorteile des autonomen Fahrens erläutert, um danach das Marktumfeld der Technologie zu beleuchten. Letztendlich werden drei Szenarien dargestellt, in welchen das autonome Fahren von den Akteuren eingeführt werden könnte. Die Zeichen der Zeit deuten es bereits an und technologische Entwicklungen wie der Spurhalteassistent sowie der Abstandssensor lassen den technisch versierten Autofahrer bereits davon träumen. Das vom menschlichen Fahrer unabhängige Auto könnte schon bald Realität werden. Die dafür benötigte Technologie entsteht zurzeit in den F&E-Einrichtungen diverser Automobilhersteller aber auch in den Laboren gro er IT-Konzerne und Startups. Muss sich also die deutsche Automobilbranche fürchten?

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