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Unternehmerisches Verhalten: Ein Erfolgsfaktor von Unternehmensgründungen by Korz, Robert

Unternehmerisches Verhalten: Ein Erfolgsfaktor von Unternehmensgründungen

by Robert Korz
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Book cover type: Paperback
  • ISBN13: 9783838637617
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 132
  • Original Price: GBP 78.5
  • Language: German
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Management

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einleitung 2.Der Unternehmer in der ökonomischen Theorie. 3.Abgrenzung und Bezugsrahmen der vorliegenden Arbeit 3.1Die Geschäfts-Idee 3.2Meilensteine zum Erfolg 3.3Die Umwelt 4.Gründungsforschung und Gründerperson 4.1Persönlichkeit 4.1.1Typologien 4.1.2Eigenschaftstheorien 4.1.3Dynamische Persönlichkeitstheorien 4.1.3.1Psychoanalytische Theorien 4.1.3.2Humanistische Theorie 4.1.3.3Lerntheorien 4.1.3.4Kognitive Theorien 4.1.4Verfahren der Persönlichkeitsbeurteilung 4.1.5Persönlichkeitsinventare 4.2Der Begriff der Motivation 5.Erfolgreiches Verhalten als eindimensionales Korrelat der Persönlichkeit 5.1Der Traits-Ansatz 5.1.1Das Leistungsmotiv (need for achievement) 5.1.2Internale Kontrollüberzeugung (internal locus of control) 5.1.3Risikoneigung (risk-taking propensity) 5.1.4Type A-Verhalten (Type A behavior) 5.2Kritik des Traits-Ansatzes 5.3Der Verhaltens-Ansatz im Entrepreneurship 5.4Humankapitaltheorie in der Gründungsforschung in Relation zum Erfolg 5.5Typologien erfolgreicher Entrepreneurs 5.5.1McClelland's Schlüsselmerkmale der Persönlichkeit erfolgreicher Entrepreneure 5.5.2Psychologische Unternehmertypologien nach Miner 5.6Zusammenfassung erfolgreichen Verhaltens als eindimensionales Korrelat der Persönlichkeit 6.Erfolgreiches Verhalten im Kontext 6.1Das interdisziplinäre Verhaltens-Modell von Harron und Robinson 6.2Das psychologische Ziel - Strategie - Modell von Frese 6.2.1Ziele 6.2.1.1Visionen 6.2.2Psychologischer Strategieprozess und Erfolg 6.2.3Empirischer Test des Psychologischen Ziel - Strategie - Modells 6.3Erfolgsrelevanz des Planungsverhaltens in der Vorgründungsphase 6.4Die Kontingenztheorie 6.5Zwischenbilanz des erfolgreichen Verhaltens im Kontext 7.Der Gründungsprozess als Verhaltensdeterminante 7.1Gründungsprozess aus Sicht des strategischen Managements 7.1.1Das Konstrukt der unternehmerischen Orientierung (entrepreneurial orientation) 7.1.2Das

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