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Unvergessene Geschichten - Pr- Und Organisationskommunikationsforschung Autobiographisch by Olaf Hoffjann

Unvergessene Geschichten - Pr- Und Organisationskommunikationsforschung Autobiographisch

by Olaf Hoffjann , Simone Huck-Sandhu
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Book cover type: Paperback
  • ISBN13: 9783658346744
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Publication Date:
  • Pages: 281
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1. Aufl. 2021
  • Item Weight: 381 grams
  • BISAC Subject(s): Communication Studies

Die deutschsprachige PR- und Organisationsforschung geh�rt heute zu jenen kommunikationswissenschaftlichen Forschungsfeldern, die sich l�ngst etabliert und zu einer festen Gr� e in den meisten kommunikationswissenschaftlichen Instituten geworden sind. Eine solche Etablierung, Professionalisierung und Institutionalisierung ist wesentlich auch von Personen getragen - und von Gr�nderpers�nlichkeiten, die ein Feld mit ihren Arbeiten gepr�gt haben. Die erste Generation der PR- und Organisationskommunikationsforscherinnen und -forscher im deutschsprachigen Raum ist entweder bereits emeritiert oder steht kurz davor. Sie steht im Mittelpunkt dieses Bandes: Wie sind sie selbst zur PR- und Organisationskommunikationsforschung gekommen? Welche Weichenstellungen, Menschen oder auch gl�ckliche Zuf�lle leiteten ihren Weg? Was hat ihre eigene Arbeit wesentlich gepr�gt? Wie bewerten sie die Phasen ihres fachlichen Wirkens r�ckblickend?

Der Band beleuchtet die Entstehung und Entwicklung derdeutschsprachigen PR- und Organisationskommunikationsforschung aus autobiographischen Perspektiven: essayistisch, pers�nlich und h�chst lesenswert.

Dr. Olaf Hoffjann ist Professor für Kommunikationswissenschaft, insbesondere Organisationskommunikation und Öffentlichkeitsarbeit an der Universität Bamberg.

Dr. Simone Huck-Sandhu ist Professorin für Public Relations und Unternehmenskommunikation an der Hochschule Pforzheim.

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