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User Generated Content by Utz, Matthias

User Generated Content

by Matthias Utz
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Book cover type: Paperback
  • ISBN13: 9783640326303
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Veranstaltung: Hauptseminar E-Commerce, Sprache: Deutsch, Abstract: Der Begriff User Generated Content (im folgenden UGC genannt) wurde als Hauptaspekt des "Web 2.0" bekannt. UGC bezeichnet alle Inhalte oder Medien, die auf Webseiten von den Benutzern selbst erstellt werden. Dieser Artikel liefert einen Überblick zum Thema UGC. Ebenso wird hier auf den Nutzen bzw. die Risiken von UGC für Firmen eingegangen. Als eigentliche Neuerungen die das Web 2.0 bietet, nannte Tim O'Reilly, der den Begriff "Web 2.0" im Jahr 2004 geprägt hatte, unteranderem folgende Punkte: - Nutzung des Webs als Plattform. - Einbeziehung der kollektiven Intelligenz der Nutzer. Von Benutzern geschaffene Strukturen, wie die einer Folksonomy, oder die Zusammenarbeit von Benutzern auf jegliche Art und Weise. (Quelle: Tim O'Reilly "What is web 2.0". In: Alby, Tom (2007): Web 2.0 Konzepte, Anwendungen Technologien, S. 15) Das Wachstum des Internets und der Aufstieg ins Web 2.0 wären nicht, ohne eine neue Infrastruktur, möglich gewesen. Fast flächendeckend verfügt Deutschland inzwischen über Breitbandanbindung. Gleichzeitig ist der Preis für Computerequipment und Webspeicherplatz gesunken. Unter anderem durch Open Source Projekte ist komplexe Software, oft kostenlos, im Internet zu finden. Ohne die technischen Neuerungen hätten Portale wie YouTube nicht annähernd solche Beliebtheit und Benutzerzahlen erzielen können. (Quelle: Alby, Tom (2007): Web 2.0 Konzepte, Anwendungen Technologien, S. 14)

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