Utility Drives Adoption: Understanding Internet Accessibility in Rural China

Name: Utility Drives Adoption: Understanding Internet Accessibility in Rural China
Brand: Atlantic Books
SKU: 9781433137020
Price: 8631.0 INR
Availability: InStock

by Mingrui Ye

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ISBN13: 9781433137020
Binding: Hardcover
Subject: N/A
Publisher: Peter Lang Inc., International Academic Publi
Publisher Imprint: Peter Lang Inc., International Academic Publi
Publication Date: April 10, 2019
Pages: 226
Original Price: GBP 77.45
Language: English
Edition: New ed
Item Weight: 363 grams
BISAC Subject(s): Computer Science

About The Book

Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.

Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.

About The Author

Mingrui Ye received his PhD from the University of South Australia in 2014. He is currently an associate professor at Communication University of China.

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