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Utilizing Consumer Psychology in Business Strategy by Tevfik Dalgic, Sevtap Unal

Utilizing Consumer Psychology in Business Strategy

by Tevfik Dalgic , Sevtap Unal
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Book cover type: Hardcover
  • ISBN13: 9781522534488
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 340
  • Original Price: USD 215.0
  • Language: English
  • Edition: N/A
  • Item Weight: 812 grams
  • BISAC Subject(s): Strategic Planning

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

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