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Value-based Marketing Strategy by Santiago Lopez

Value-based Marketing Strategy

by Santiago Lopez
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₹7,865.00
₹7,865.00
₹7,865.00
₹7,865.00
₹7,865.00

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Book cover type: Hardcover
  • ISBN13: 9781622730209
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Vernon Art and Science
  • Publisher Imprint: Vernon Art and Science
  • Publication Date:
  • Pages: 294
  • Original Price: USD 79.0
  • Language: English
  • Edition: N/A
  • Item Weight: 549 grams
  • BISAC Subject(s): Marketing / Direct

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently;

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