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Valutazione delle applicazioni WEB 2.0 per la commercializzazione di immobili by Robert Redl

Valutazione delle applicazioni WEB 2.0 per la commercializzazione di immobili

by Robert Redl
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Book cover type: Paperback
  • ISBN13: 9786208982218
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 47.76
  • Language: Italian
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Estates & Trusts

Con l'avvento del Web 2.0, Internet si � evoluto da rigida fonte di informazioni a mezzo interattivo e partecipativo. Le reti non sono pi� viste solo come strumenti per curare l'immagine delle aziende, ma offrono anche una piattaforma di comunicazione con i clienti indipendente dal tempo e dal luogo, superando tutti i livelli micro e macro dell'interazione. Si aprono nuovi mercati di sbocco in modo economico e con un risparmio di risorse, mentre i vecchi processi di lavoro obsoleti e inefficienti vengono abbandonati. Soprattutto in contesto urbano, gli agenti immobiliari utilizzano strumenti come Instagram e Snapchat per promuovere rapidamente i propri immobili. Anche al netto dell'adeguamento al PIL e all'indice dei prezzi di acquisto, il fatturato degli agenti immobiliari � significativamente pi� elevato che in Austria. Le transazioni concluse tramite i social network sono in forte aumento e attualmente rappresentano il 5% del loro fatturato e, insieme al classico sito web, ma sempre aggiornato allo standard WEB 2.0, addirittura il 20% del fatturato. La metamorfosi digitale avanza: il mercato cambier� attraverso l'evoluzione o la rivoluzione? Come resistono gli agenti immobiliari austriaci alla pressione dell'innovazione e quando cederanno?

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