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Valutazione di uno strumento di e-commerce open source per le PMI di Makati City, Filippine by Payne, Angie

Valutazione di uno strumento di e-commerce open source per le PMI di Makati City, Filippine

by Angie Payne
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Book cover type: Paperback
  • ISBN13: 9786206840732
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 108
  • Original Price: GBP 48.63
  • Language: Italian
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): N/A

L'area di studio principale � "Valutazione di uno strumento di e-commerce open source per le piccole e medie imprese filippine di Makati City" e l'obiettivo dello studio era quello di esaminare la pertinenza, l'accettabilit� e la competenza dello strumento FreeCRM, valutate dai proprietari, dagli amministratori IT e dagli utenti CRM in base alle loro esigenze, quali requisiti aziendali, costi, facilit� d'uso e affidabilit�. Lo studio identifica i problemi riscontrati dagli intervistati durante l'utilizzo dello strumento FreeCRM e propone anche un piano d'azione a beneficio delle PMI nelle Filippine. La metodologia di ricerca utilizzata � di tipo descrittivo; il ricercatore ha utilizzato il metodo di campionamento non probabilistico attraverso il campionamento di convenienza, che si basa sulla convenienza e sull'accessibilit�. Gli intervistati erano proprietari, amministratori di sistema e utenti CRM a cui � stato somministrato un questionario utilizzato nella tecnica di raccolta dei dati. I dati sono stati trattati utilizzando la distribuzione percentuale e di frequenza, la deviazione standard, la classificazione e la media ponderata. I risultati hanno rivelato che lo strumento di e-commerce open source (FreeCRM) � generalmente accettabile per gli intervistati in termini di requisiti aziendali, costi, facilit� d'uso e affidabilit�.

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