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Verbesserung der Qualität von Tourismusdienstleistungen by Mokhtar Mohammad Ahmad Sharafuddin, Zayed Ali Abdul Khaleq Al-Manzuoa

Verbesserung der Qualität von Tourismusdienstleistungen

by Mokhtar Mohammad Ahmad Sharafuddin , Zayed Ali Abdul Khaleq Al-Manzuoa
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Book cover type: Paperback
  • ISBN13: 9786209624759
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 38.19
  • Language: German
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Production & Operations Management

Ziel dieser Studie war es, die Rolle der strategischen Improvisation bei der Verbesserung der Qualit�t der von Reiseb�ros und Hajj- und Umrah-Dienstleistungsunternehmen im Jemen erbrachten Tourismusdienstleistungen zu untersuchen. Unter Anwendung einer quantitativen Forschungsmethodik und eines deskriptiv-analytischen Ansatzes wurden die Daten mithilfe eines strukturierten Fragebogens erhoben, der an die gesamte Population von 152 Reise- und Tourismusunternehmen verteilt wurde. Eine umfassende Umfrage richtete sich an alle leitenden Angestellten in diesen Unternehmen, insgesamt 506 Angestellte in leitenden und spezialisierten Positionen. Die Daten wurden mittels Strukturgleichungsmodellierung (SEM) mit Partial Least Squares (PLS) �ber die SmartPLS-Software analysiert. Die Ergebnisse zeigten einen starken und positiven Einfluss der strategischen Improvisation auf die Qualit�t der touristischen Dienstleistungen, wobei Mikrostrukturierung, organisatorisches Ged�chtnis und Ressourcennutzung als signifikante und einflussreiche Faktoren identifiziert wurden. Umgekehrt wurde festgestellt, dass strategische Wachsamkeit und Agilit�t in diesem Zusammenhang nur einen begrenzten Einfluss haben.

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