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Verbraucherverhalten während der Festtage by Pallavur Raman Brinda Kalyani, Merin Annancia

Verbraucherverhalten während der Festtage

by Pallavur Raman Brinda Kalyani , Merin Annancia
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Book cover type: Paperback
  • ISBN13: 9786209332654
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 132
  • Original Price: GBP 52.98
  • Language: German
  • Edition: N/A
  • Item Weight: 186 grams
  • BISAC Subject(s): Management

Diese Studie untersucht das Kaufverhalten der Verbraucher w�hrend der Festtage in Coimbatore und konzentriert sich dabei auf die wichtigsten Feste wie Diwali, Dusshera, Weihnachten und Neujahr. Ziel ist die Analyse der Verbraucherpr�ferenzen, des Ausgabeverhaltens und der Faktoren, die Kaufentscheidungen beeinflussen, einschlie lich kultureller Traditionen, sozialer Einfl�sse, Werbeaktivit�ten und psychologischer Motivationen. Bei der Untersuchung werden sowohl Prim�r- als auch Sekund�rdaten verwendet und ein strukturierter Fragebogen sowie statistische Instrumente wie Prozent-, Chi-Quadrat- und ANOVA-Analysen eingesetzt. Au erdem wird eine SWOT-Analyse des Festtagsmarktes durchgef�hrt. Die Studie zeigt auf, wie Feste die Verbraucheraktivit�t steigern und bietet Unternehmen die M�glichkeit, Kaufmotive, Markentreue und Zufriedenheitsgrad zu verstehen. Die Ergebnisse liefern Einzelh�ndlern und Marketingfachleuten wertvolle Erkenntnisse f�r die Entwicklung effektiver Strategien, die die Begeisterung f�r Festtage nutzen, um den Umsatz zu steigern, die Kundenbindung zu verbessern und langfristige Markenbeziehungen zu st�rken.

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