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Verhaltenssteuerung in Produktinnovationsprozessen: Gestaltung Innovationsorientierter Anreizsysteme Aus Controlling-Sicht by Fabian Kremer

Verhaltenssteuerung in Produktinnovationsprozessen: Gestaltung Innovationsorientierter Anreizsysteme Aus Controlling-Sicht

by Fabian Kremer
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Book cover type: Paperback
  • ISBN13: 9783658370602
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 343
  • Original Price: EUR 70.08
  • Language: German
  • Edition: 1. Aufl. 2022
  • Item Weight: 436 grams
  • BISAC Subject(s): Management Science

F�r die Schaffung von Innovationen sind kreative Leistungen von Mitarbeitern eine zentrale Komponente. Eine innovationsorientierte Unternehmenssteuerung muss sich daher nahezu zwangsl�ufig auf das Personal in Innovationsprozessen richten. Zu diesem Zweck widmet sich Fabian Kremer in diesem Buch Anreizsystemen zur Verhaltenssteuerung in Produktinnovationsprozessen. Er unterscheidet in seinem L�sungsansatz Anreizsysteme f�r Mitarbeiter innerhalb von Innovationsprojekten und Anreizsysteme f�r Manager, die �ber ganze Innovationsprojekte entscheiden. Basierend auf einer Portfolio-Analyse kann er f�r den ersten Fall differenzierte Anreiz-Strategien ableiten, die zur Entwicklung anwendungsbezogener Anreizsysteme herangezogen werden und deren Funktionsweise an Fallbeispielen aufgezeigt wird. F�r den zweiten Fall untersucht er, welche Gestaltungsvarianten geeignet sind, um �ber Anreizsysteme die Wahl innovativer Projekte zu beg�nstigen und typische Manager-Eigner-Probleme im Innovationsfall zu�berwinden.

Der Autor Fabian Kremer ist wissenschaftlicher Assistent am Lehrstuhl für Betriebswirtschaftslehre, insb. Controlling des Instituts für Financial Management der Universität Hohenheim. Seine Forschungsschwerpunkte liegen im Bereich des Innovationscontrolling, der kennzahlenbasierten Unternehmenssteuerung und der Bewertung und Finanzierung innovativer Projekte.

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