Vertikale Portale im Gesundheitsbereich

Name: Vertikale Portale im Gesundheitsbereich
Brand: Atlantic Books
SKU: 9783838641829
Price: 8297.0 INR
Availability: InStock

by Adrian Knuchel

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ISBN13: 9783838641829
Binding: Paperback
Subject: N/A
Publisher: Diplom.de
Publisher Imprint: Diplom.de
Publication Date: May 31, 2001
Pages: 124
Original Price: GBP 74.9
Language: German
Edition: N/A
Item Weight: 173 grams
BISAC Subject(s): Nursing / General

About The Book

Inhaltsangabe: Einleitung: Der Gesundheitsbereich im Internet beginnt sich in Europa zu entwickeln. In den USA sind Websites, die sich als Portale im Gesundheitsbereich verstehen, sehr populär. In der Schweiz und in Deutschland schiessen zur Zeit entsprechende Online-Projekte wie Pilze aus dem Boden. Diese Portale sind nicht nur auf Privat- oder Endkunden ausgerichtet, sondern orientieren sich auch stark in Richtung Business-To-Business Bereich. Das Ziel der vorliegenden Arbeit ist es, das Potential und die Chancen vertikaler Portale im Gesundheitsbereich zu erörtern und deren Funktionen zu beschreiben. Dies geschieht in erster Linie in Form eines Breitenvergleiches schweizerischer, deutscher und amerikanischer Sites. Anschliessend werden in Fallstudien zwei Projekte detaillierter durchleuchtet. Da dieser Markt noch ausgesprochen jung ist, wird am Schluss der Arbeit ein Blick in eine mögliche Zukunft geworfen. Inhaltsverzeichnis: Inhaltsverzeichnis: 1.EINLEITUNG11 1.1EINFÜHRUNG IN DIE THEMATIK11 1.2PORTALE IM INTERNET11 1.3ZWECK UND ZIELE DER ARBEIT12 1.4ABGRENZUNGEN14 1.4.1Fokus Wirtschaft14 1.4.2Non-Fokus Medizinische Qualität14 1.5INHALTLICHER ABRISS15 2.GRUNDLAGEN17 2.1DEFINITIONEN17 2.1.1Das Portal17 2.1.2Das vertikale Portal oder Vortal18 2.1.3Electronic Commerce (E-Commerce)18 2.1.4Business-To-Business (B2B) / Business-To-Consumer (B2C)18 2.1.5Market Place / Market Space19 2.1.6Business-Modell19 2.2BUSINESS-MODELLE UND NETZWERKE19 2.2.1Abonnement20 2.2.2Affiliate Marketing20 2.2.3Bannerwerbung / PopUp-Werbung21 2.2.4Callcenter22 2.2.5E-Commerce / Online-Shopping22 2.2.6Kooperationspartner23 2.2.7Online-Diagnose24 2.2.8Service Providing / Eintragung in Verzeichnis oder Datenbank24 2.2.9Sponsoring / Spende25 2.2.10Stiftung26 2.2.11Verkauf / Vermietung von Content (Content-Trading)27 2.3ERSCHEINUNGSBILD / NAVIGATION / CONTENT28 2.3.1Statische vs. dynamische Content orientierte Websites29 2.3.2Grafische Benutzeroberfläche31 2.4

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