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Vertrieb mobiler Applikationen: Apple App Store vs. Google Android Market by Griesenbrock, Stephan

Vertrieb mobiler Applikationen: Apple App Store vs. Google Android Market

by Stephan Griesenbrock
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Book cover type: Paperback
  • ISBN13: 9783656159759
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 106
  • Original Price: USD 67.5
  • Language: German
  • Edition: 2. Auflage
  • Item Weight: 150 grams
  • BISAC Subject(s): Communication Studies

Bachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: Sehr gut, ( Middlesex University in London ) (SAE Institute Köln & Middlesex University London), Sprache: Deutsch, Abstract: Apple hat mit dem Start des App Store, dem Onlinevertrieb mobiler Software-Applikationen, im Jahr 2008 ein scheinbar ganz neues Geschäftsmodell etabliert. Mobile Applikationen lassen sich unterwegs von jedem Ort über kompatible Endgeräte kostenfrei oder kostenpflichtig beziehen. So lässt sich der Nutzen eines jeden Endgerätes, z.B. eines Smartphones oder Tablet-PCs, individuell in Abhängigkeit zum persönlichen Interesse der Endkonsumenten erweitern. Die angebotenen Applikationen stammen dabei selbst zum Gro teil von externen Entwicklern, denen gegen eine Umsatzbeteiligung an verkauften Applikationen, und die Erhebung einer Grundgebühr, Zugriff zu Entwicklungsumgebungen gewährt werden. Mithilfe dieser Entwicklungsumgebungen können externe Software-Entwickler eigene Applikationen produzieren und über den Apple App Store veröffentlichen und vertreiben. Der App Store war für Apple ein enormer Erfolg. Die starke Nachfrage, die globale Medienaufmerksamkeit und boomende Wachstumsraten haben Mitbewerber aufmerksam gemacht. So sind im Laufe der Zeit immer mehr Vertriebswege anderer Hersteller veröffentlicht worden, die dem Konzept des Apple App Store sehr nahe kommen. Auch für die Zukunft rechnen Analysten damit, dass die weltweite Nachfrage an mobilen Applikationen weiterhin rasant ansteigen wird.2 Demnach wird derVertrieb mobiler Applikationen, nicht zuletzt wegen starker Absatzzahlen von Smartphones und neuartigen Tablet-PCs, mit denen der Zugang zu den mobilen Marktplätzen ermöglicht wird, auch in den folgenden Jahren ein enormes Wachstum erleben. Bereits jetzt scheinen viele Betreiber von Marktplätzen für mobile Applikationen einen rentablen Geschäftszweig etabliert zu haben, an dessen Erfolg besonders externe

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