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Vertriebscontrolling im Handel by Demir, Burcu

Vertriebscontrolling im Handel

by Burcu Demir
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Book cover type: Paperback
  • ISBN13: 9783656827115
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Handel und Distribution, Note: 2,3, Sprache: Deutsch, Abstract: Das Ziel dieser Ausarbeitung ist es, den Lesern den Aufbau des "Vertriebscontrolling im Handel" zu erläutern. Neben der Einleitung und dem Fazit ist die Arbeit in vier Hauptgliederungspunkten gegliedert. In dem zweiten Kapitel werden die Begrifflichkeiten des Vertriebscontrollings definiert. In den darauf folgenden Kapiteln beschreibt der Autor die Ziele und den Aufbau eines Vertriebscontrollings in einem Unternehmen. Im fünften Gliederungspunkt werden die Instrumente des Vertriebscontrollings, unter anderem das Vertriebsinformationssystem, strategische- und operative Vertriebscontrolling mit den Instrumenten beschrieben. Nachfolgend wir das "Vertriebscontrolling im Handel" geschildert.

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