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Vertriebsmanagement: Organisation - Planung - Controlling - Support by Sönke Albers, Manfred Krafft

Vertriebsmanagement: Organisation - Planung - Controlling - Support

by Sönke Albers , Manfred Krafft
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Book cover type: Paperback
  • ISBN13: 9783409119658
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 370
  • Original Price: EUR 46.72
  • Language: German
  • Edition: 2013
  • Item Weight: 613 grams
  • BISAC Subject(s): Management

"Vertriebsmanagement" vermittelt anspruchsvoll und zugleich praxisnah, wie Au endienste professionell gef�hrt und gesteuert werden k�nnen. Dabei greifen S�nke Albers und Manfred Krafft auf aktuellste Ergebnisse der internationalen Forschung zur�ck, verwenden Beispiele und Fallstudien aus dem europ�ischen bzw. deutschsprachigen Raum und belegen ihre Hinweise mit umfassenden eigenen Studien. Kurzum: ein Buch von Vertriebsexperten f�r Vertriebsexperten.

Die Autoren schaffen ein deutschsprachiges Standardwerk, das sowohl als Grundlage der Ausbildung im BWL-Bachelor- und Masterstudium oder an Fortbildungsinstitutionen Verbreitung finden wird als auch akademisch interessierten Vertriebsmanagern kompetente Hinweise zum professionellen Management von Verkaufsau endiensten bietet.

"Ein grundlegendes Buch zu einem in der Literatur eher vernachl�ssigten Gebiet! Vor allem der pers�nliche Verkauf wird umfassend behandelt - wissenschaftlich fundiert und zugleich anwendungsbezogen. Dies wird sicherlich ein Standardwerk �ber Planung, Organisation, Mitarbeiterf�hrung und Controlling im Vertrieb."
Prof. Dr. Dr. h.c. mult. Richard K�hler, Universit�t zu K�ln

"Albers und Krafft legen mit "Vertriebsmanagement" ein Buch vor, das Vertriebspraxis-relevante Fragen verst�ndlich, anspruchsvoll und auf der Basis von State-of-the-Art-Wissen behandelt."
Prof. Dr. Dr. h.c. mult. Hermann Simon, Chairman Simon-Kucher & Partners

"Mit dem Vertriebsmanagement-Buch von Albers & Krafft liegt nun endlich ein fundiertes Werk vor, das alle zentralen und praxisrelevanten Vertriebsthemen beleuchtet. Ein absolutes Muss f�r Vertriebsf�hrungskr�fte!"
Heribert Bertram, Gesch�ftsleiter Bauer Vertriebs KG

Univ.-Prof. Dr. Dr. h.c. Sönke Albers ist Head of the Management Department and Dean of Research sowie Professor of Marketing and Innovation an der Kühne Logistics University Hamburg.

Univ.-Prof. Dr. Manfred Krafft ist Direktor des Instituts für Marketing und wissenschaftlicher Leiter des Centrum für interaktives Marketing an der Westfälischen Wilhelms-Universität Münster.

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